A Smartphone on Wheels
When David Hasselhoff was tracking down criminals in the 1980s with the help of his talking and thinking car KITT, the Hollywood invention appeared to be an entirely utopian concept for the fore-seeable future. Today, however, much of what KITT could do is technically feasible. Rapid digital progress is shaking the automotive industry to its foundations. What can its managers learn from the experience gained during the digitalization of the media industry?